Friday, November 2, 2012

Hurricane Sandy Proves You Can No Longer Avoid Social Media for ...

Hurricane Sandy has taught us a lot about the role of social media. Yes, we heard how in another country it helped?foment a? revolution.?One person?s query on Twitter tipped the world off that the assault on Bin Laden?s compound was in process. One person?s Facebook post?that?he?d been arrested in?a foreign?country got him help from the U.S. Individuals use social media all the time?to help themselves or their cause or they act as?lay reporters.

Hurricane Sandy was different. Maybe it was due to the enormity of the event and the massive amount of people impacted.? Maybe it was because New York City, the presumptive financial capital of the world and home to millions, was due to be hit head on.?Whatever the reason, Sandy showcased the incredible value of?social media as an information?delivery system to 10s of millions by those charged with helping us through the crisis.?Federal and local government, local agencies, public services?and private companies?provided timely and necessary, often critical information, through these channels to millions of people without power.?Most people could only access this information through mobile devices because they had no power. This?told us in no uncertain terms that?the medium had taken its rightful place as a unifier, a recognized centralized emergency response center for dispatching of critical, often life-saving,?information. Here are just a few examples from Facebook (screenshots):


TWITTER: Stories and actual tweets

Emily Rahimi, New York Fire Department?s one-woman response team

If it weren?t for the efforts of Emily Rahimi, even those New Yorkers who hadn?t lost power might have been in the dark. At the helm of the NYFD?s official Twitter feed, she made contact with and provided information to those having difficulty reaching 911. Rahimi also passed along updates from the mayor?s office and urged individuals, through Twitter, not to give up on calling the emergency number, assuring those waiting that help would come.

Mayor Cory Booker?himself set out across his community, driving around Newark and urging residents to be safe and remain inside. He even participated in the relocation of the city?s homeless into shelters. He used Twitter to tell people to remain indoors and to update them on the storm?s developments.

200 Statistics to Help You Wake Up

The public (your clients) are turning to social media?such as Facebook and Twitter for information on how to conduct their lives in a crisis.? But if you don?t believe me here are?more than 200 statistics which may change your mind.? (I?ve shared some, bolded some and you can read more by clicking on the link above.)

General social media and Internet stats:

  • 91% of online adults use social media regularly
  • YouTube users watch more than 3 billion hours of video per month
  • About 1 in 3 blogger are moms/mums (had to cater to both our American and British/AU audience there J) (source: Hubspot)
  • There are more devices connected to the Internet than there are people on Earth (source: AllTwitter)
  • 24% of people have missed witnessing important moments because they are too busy trying to write about them on social networks
  • 83% of people believe platforms like Twitter and Facebook help them make new friends
  • 25% of people believe social networks have boosted their confidence
  • 24% of Americans and 28% of Brits have admitted to lying or exaggerating on a social network about what they have done and/or who they have met
  • 40% of people spend more time socializing online than they do face-to-face (source: AllTwitter)
  • Every minute of the day:
    • 100,000 tweets are sent
    • 684,478 pieces of content are shared on Facebook
    • 2 million search queries are made on google
    • 48 hours of video are uploaded to YouTube
    • 47,000 apps are downloaded from the App Store
    • 3,600 photos are shared on Instagram
    • 571 websites are created
    • $272,000 is spent by consumers online (source: AllTwitter)
  • Internet users spend 22.5% of their online time social networking
  • The web contains more than 8 billion pages
  • There are more than 2.27 billion people online (doubled since 2007)
  • 70% of adult social networkers shop online
  • 53% of active adult social networkers follow a brand
  • 80% of active internet users visit social networks and blogs (Source: AllTwitter)
  • Almost 8 new people come onto the internet every second
  • 79% of online shoppers spend 50% of their online shopping time researching products
  • the average budget spent on blogs and social media has almost tripled in 3 years
  • 57% of marketers acquired customers via blogging
  • 44% acquired customers via Twitter
  • 61% of global internet users research products online
  • US Internet users spend three times longer on social media and blogs than email
  • social media use has increased 356% in the US since 2006
  • the average user spent only 3 minutes on Google+ in Jan 2012
  • 65% of Pinterest?s traffic is from the US
  • there are 152 million blogs on the internet
  • companies that blog have 55% more website visitors
  • 35% of consumer comments on Facebook Pages are compliments
  • 93% of US adult Internet users are on Facebook
  • 9/10 mobile searches lead to action ? over half lead to purchase (source: Hubspot)

Facebook Statistics

  • Each day Facebook users spend 10.5 billion minutes (almost 20,000 years) online on the social network
  • Australians spend 26 minutes, 27 seconds on Facebook each day, New Zealand 30m31s, Singapore 38m46s, United Kingdom 26m27s, France 21m53s, United States 20m46s, India 20m21s, Brazil 18m19s
  • Only 50% of Facebook users have more than 100 friends (source: AllTwitter)
  • There are 955 million active users on Facebook that spend an average of six hours and 35 minutes per month on the network (desktop only)
  • An average of 3.2 billion likes and comments are posted every day
  • Facebook posted a 67 percent year-over-year mobile growth rate (543 million monthly active users on mobile).
  • The 6:35 per month spent on Facebook is nearly double the time (3:20) spent on Google.
  • 58% of users return to the site daily.
  • In an analysis of more than 60 Facebook marketing campaigns, 49 percent reported areturn on investment of more than five times, while 70 percent had a return on investment greater than three times. (source: AllFacebook)

All of this begs the question, ?Are you using social media in a meaningful way which begets business?? Some of you have hemmed and hawed about creating a Facebook business page.? Some of you question the ethics of ?friending? clients or vice versa.? And there are issues about having your clients ?like? your page for fear they would be revealing they are clients.

However, is there anything wrong with creating the page, letting your clients know you do have a page and giving them the option to like the page explaining this potential confidentiality issue and then using it as an additional means of providing generalized information or more critical information in a time of crisis?? By no means should you state they must like the page and that all important information will only be dispensed there.? That?s patently absurd.? But you should?know that people don?t have to ?like? your page to see your message.? They simply have to look up your law firm on Facebook to see what you?ve posted.? They can look up your Twitter handle and see what you?ve posted in your Twitter stream without even having to follow you.? So why not give them your social media information?and post interesting relevant information they can use at all times.

The most important take away for you is?to realize people are increasingly going?to social media first for guidance and important information. For you to not be where they are looking can be impacting your professional relevance and ultimately your livelihood.

About the Author

Susan Cartier Liebel is the Founder & CEO of Solo Practice University?, the #1 web-based educational and professional networking community for solo lawyers and law students. It is her personal mission, through education and authorship, to change the way law schools educate their students and the way the legal community receives solos.
Website | Twitter | Facebook | LinkedIn | Google+

Source: http://solopracticeuniversity.com/2012/11/01/you-can-no-longer-avoid-social-media-for-business-sorry/

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Mario Batali: The discreet charm of baked pasta | Food & Drink ...

Baked pasta is classic comfort food and easy to make. But it's important to follow two basic rules.

First, the pasta should not be cooked more than an hour before baking and serving, or it will lose its toothsome bite.

Second, it is "importantissimo" to undercook the pasta in the boiling water so that the finished dish still has real texture. If the package instructions indicate that the pasta should be cooked for 10 minutes, cook it for five minutes. You want the noodle really al dente when removed from the boiling water, because it will cook in the oven for another 20 minutes.

This dish can be made just as easily with any shape of pasta. I start with a simple filling of veal, lamb and prosciutto cotto, egg and herbs. Fill (or coat, depending on the pasta shape) the partially cooked pasta with the filling, cover with tomato-based sauce, top with cheese, then bake.

After 25 minutes in the oven, if it's not quite crispy golden brown on top, throw it under the broiler for some color.

This is the kind of dish that can live in your fridge for a few days. Carve off a little bit every night then throw it back. It works just as well on day three.

MANICOTTI BARESI AL FORNO

Recipe reprinted from "Molto Batali" (ecco, 2011)

Serves 8 to 10 as a first course, 6 as a main.

2 tablespoons plus 1/4 cup extra virgin olive oil

2 pounds ground veal

2 pounds ground lamb

Salt

2 (16-ounce) packages manicotti pasta

1 pound prosciutto cotto, cut into \-inch dice

2 large eggs

1 cup plus 1/4 cup plus 1/4 cup grated Pecorino Romano

1/2 cup finely chopped fresh Italian parsley

2 cups fresh ricotta, drained

2 cups fresh breadcrumbs

Freshly ground black pepper

3 cups tomato alla vodka sauce (for quick results, try my Mario Batali pasta sauces)

Bring 8 quarts of water to a boil in a large pasta pot. Set up an ice bath nearby.

Preheat the oven to 400 F. Brush the sides and bottom of a 9- by 13-inch lasagne pan with 2 tablespoons of the olive oil.

In a 14-inch saute pan, heat the remaining 1/4 cup oil over medium heat. Add the veal and lamb, and cook until lightly browned, carefully separating the meat with a wood spoon so it crumbles evenly. Remove the pan from the heat, drain off the fat, and allow the meat to cool.

Add 2 tablespoons salt to the boiling water. Carefully add the manicotti tubes to the water and cook for 2 minutes less than the package instructions indicate. Drain and submerge the pasta in the ice bath. When it has cooled, drain again and set aside.

Place the cooled meat mixture in a large mixing bowl, and add the prosciutto cotto, eggs, 1 cup of grated cheese, the parsley, ricotta and breadcrumbs. Mix gently but thoroughly. Season with salt and pepper to taste. Using a piping bag or a small spoon, carefully stuff the filling into the pasta tubes. Place half of the stuffed pasta tubes in the oiled lasagne pan, arranging them in an even layer across the bottom. Spread 1 1/2 cups of the vodka sauce over the tubes, and sprinkle with 1/4 cup of the remaining grated cheese. Place the remaining stuffed pasta tubes over the first layer, like a pile of logs, and spread the remaining sauce over them. Sprinkle with the remaining 1/4 cup cheese.

Bake in the oven for 20 to 25 minutes, until golden brown and crispy on top. Remove, and allow the manicotti to rest for 5 minutes before serving.

---

(Mario Batali is the owner of Babbo, Lupa, Otto and other renowned restaurants. His latest book is "Molto Batali," published by Ecco.)

2012, Mario Batali

Source: http://www.heraldonline.com/2012/11/01/4380025/mario-batali-the-discreet-charm.html

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Study: Want To Reduce Partisanship? Make Font Harder To Read

futurama_fry_looking_squintA new study shows that the media can significantly reduce partisan bias by simply making the text more difficult to read. Researchers found that participants in two different studies became more moderate on issues of Muslim rights and capital punishment when they were forced to read an eye-straining, light-grey, vertically stretched front. “Not only are people considering more the opposing point of view but they’re also being more skeptical of their own because they’re more critically engaging both sides of the argument,” said University of Illinois psychology professor Jesse Preston. It is hypothesized that eye strain disrupted our natural tendency to quickly scan for ideas that confirm our pre-existing prejudices. “We showed that if we can slow people down, if we can make them stop relying on their gut reaction ? that feeling that they already know what something says ? it can make them more moderate; it can have them start doubting their initial beliefs and start seeing the other side of the argument a little bit more,” explained graduate student, Ivan Hernandez. The effect sizes of the intervention (more difficult text) are impressively large. In the study exploring capital punishment attitudes, those who were primed to have a positive bias toward the defendant, by reading more favorable materials, were 10 percent more likely to agree to a guilty verdict (48 percent vs. 58 percent) and those with a negative bias were 18 percent less likely to agree with a guilty verdict (78 percent vs. 60 percent). In the study on the right to build a Mosque near the World Trade Center, the so-called “Ground Zero Mosque,” attitudes of liberals and conservatives were judged on an 11-point scale, and the partisanship between the two decreased by 60 percent in the difficult-to-read portion of the study. So, to all those designers making websites prettier: stop it. You’re ruining America.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/L5GTHka3k8o/

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New charges bring Penn State officials to court

HARRISBURG, Pa. (AP) ? Two Penn State administrators facing new charges they hushed up child sexual abuse allegations against former assistant coach Jerry Sandusky were preparing to be arraigned, while the university's former president was not due in court until next week.

The arraignment of athletic director Tim Curley and vice president Gary Schultz on Friday comes a day after they and former president Graham Spanier were accused in a withering 39-page grand jury report of conspiring to conceal complaints about Sandusky, giving him time and access to molest more boys before his arrest nearly a year ago.

"This plan of action undertaken by these three administrators, who formed the very apex of decision making and power at Penn State, was created out of a desire to shield Sandusky from the criminal process and, perhaps most importantly, to spare the university tremendous negative publicity and embarrassment," the jurors wrote.

The legal proceedings for Curley and Schultz were scheduled inside a district court in suburban Harrisburg, while Spanier's first appearance was expected to be Wednesday.

Prosecutors alleged the men's "conspiracy of silence" extended all the way to the top at Penn State, including decisions not to alert police or child welfare authorities after getting a 2001 report of Sandusky sexually abusing a boy in a team shower.

Attorney General Linda Kelly said at a Capitol news conference that all three "knowingly testified falsely and failed to provide important information and evidence."

Spanier was charged with perjury, obstruction, endangering the welfare of children, failure to properly report suspected abuse and conspiracy. Curley and Schultz face new charges of endangering the welfare of children, obstruction and conspiracy. They were charged with perjury and failure to report abuse almost exactly a year ago, and await a January trial on those counts.

"This was not a mistake by these men. This was not an oversight. It was not misjudgment on their part," Kelly said. "This was a conspiracy of silence by top officials to actively conceal the truth."

Spanier's lawyers issued a statement that asserted his innocence and described the new charges as an attempt by Gov. Tom Corbett to divert attention from the three-year Sandusky investigation that began under his watch as attorney general.

"These charges are the work of a vindictive and politically motivated governor working through an unelected attorney general ... whom he appointed to do his bidding," the four defense lawyers wrote.

Corbett spokesman Kevin Harley called the defense statement the "ranting of a man who has just been indicted for covering up for a convicted pedophile. His arrogance reveals a man who has just found out that he is not above the law after all."

Curley's lawyer asserted his innocence and said she was studying the new documents; a message for Schultz's attorney wasn't returned.

Sandusky, who spent decades on the Penn State football staff and was defensive coordinator during two national championship seasons, was convicted in June of sexually abusing 10 boys over 15 years. He has maintained he is innocent and was transferred to a maximum security prison on Wednesday, where he is serving a 30- to 60-year sentence.

Curley, 58, is the athletic director on leave while he serves out the last year of his contract, and Schultz, 63, has retired as vice president for business and finance.

Spanier, 64, of State College, had been university president for 16 years when he was forced out after Sandusky's November 2011 arrest. He remains a faculty member but was placed on paid leave Thursday.

Prosecutors said Spanier, Curley and Schultz knew of complaints involving Sandusky showering with boys in 1998 and 2001.

"They essentially turned a blind eye to the serial predatory acts committed by Jerry Sandusky," Kelly said.

The grand jury report included with the charges said "the actual harm realized by this wanton failure is staggering," and listed instances of abuse detailed at Sandusky's criminal trial that happened after 1998.

"The continued cover-up of this incident and the ongoing failure to report placed every minor child who would come into contact with Sandusky in the future in grave jeopardy of being abused," jurors wrote.

Spanier has said he had no memory of email traffic concerning the 1998 complaint made by a mother after Sandusky showered with her son, and only slight recollections about the 2001 complaint by a team assistant who said he stumbled onto Sandusky sexually abusing a boy inside a campus shower.

The grand jury report indicates Curley, Schultz and Spanier told the university's lawyer they had no documents that addressed Sandusky having inappropriate contact with boys.

But Schultz did retain a Sandusky file in his office, the jury concluded, and he told his administrative assistant never to look at it.

Kelly sidestepped the question when asked if Joe Paterno, who died of lung cancer in January, would have faced charges were he alive. Paterno, the longtime football coach fired after Sandusky's arrest, had said he knew nothing of the 1998 complaint, but email traffic indicates he was in the loop.

"Mr. Paterno is deceased," she said. "The defendants who have been charged in this case are Curley, Schultz and Spanier, and I'm not going to speculate or comment on Mr. Paterno's relationship to this investigation."

Source: http://news.yahoo.com/charges-bring-penn-state-officials-court-063824034--spt.html

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Three girls die in crush at Madrid Halloween party

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Saturday, October 6, 2012

Posts by hacking group activist rankle authorities

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Source: http://news.yahoo.com/posts-hacking-group-activist-rankle-authorities-213011711.html

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Thursday, September 6, 2012

The Three Indexes Move Little - MH Marketing Sales Management

The three major indexes did not move more than 0.19% up or down today as investors waited to hear whether the European Central Bank will protect the Euro, and what the U.S. jobs report due out on Friday will yield. The Dow Jones Industrial Average gained +0.09 percent, +11.54 points, to 13,047.48, according to CNNMoney. The Nasdaq lost -0.19 percent to 3,069.27, while the S&P fell -0.11% to 1,403.44. The Yahoo! Finance Manufactured Housing Composite fell -1.01% to close at 980.1. Housing stocks we track closed mixed or even. Patrick Industries advanced the most of stocks we follow, gaining +3.25%, +0.42, to close at 13.36. Louisiana Pacific Corp. dropped the most of tracked stocks, falling -2.01%, -0.28, to end the day at 13.65. Affiliated Managers Group 117.57 -1.07 (-0.90%). Cavco Industries 45.00 -0.05 (-0.11%). Clayton Homes, Vanderbilt Mortgage and Finance, as well as MH home-building, lending and other housing suppliers parent company Berkshire Hathaway 127,770 +1,491.00 (+1.18%). Champion, Liberty Homes, Deer Valley and Palm Harbor all remained unchanged. Drew Industries 28.95 -0.05 (-0.17%). Equity Lifestyle Properties 69.00 +0.15 (+0.22%). Nobility Homes 5.92 -0.02 (-0.34). Skyline Corp. 4.58 -0.07 (-1.51%). Sun Communities 45.62 -0.38 (-0.83%). Third Avenue Value Fund (9-4) 46.55 +0.04 (+0.09%). United Forest Products, Inc. 39.02 -0.14 (-0.34%). UMH Properties remained unchanged at 11.18.

Source: http://www.mhmarketingsalesmanagement.com/blogs/daily-business-news/the-three-indexes-move-little-patrick-gains-louisiana-loses/

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